| 2009 MS Carnation Campaign |
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MS Carnation Campaign a blooming success
Communities in bloom
Communities across Ontario – and throughout Canada – were in bloom just prior to Mother’s Day as the 33rd annual MS Carnation Campaign used the “power of the flower” to help end MS.
The campaign featured the sale of bouquets and plants in shopping centres, office buildings, and other public spaces, as volunteers encouraged the public to support “Mom” and the MS Society at the same time.
More than $1 million raised
The MS Carnation Campaign raises more than $1 million across Canada, including approximately $550,000 in Ontario. Proceeds fund research into the cause and cure of multiple sclerosis, as well as provide services to people with MS and their families.
Why Mother’s Day?
Held in conjunction with MS Awareness Month, the MS Carnation Campaign has raised more than $45 million since its inception in 1976. The campaign’s timing just before Mother’s Day is particularly appropriate since multiple sclerosis is diagnosed in women three times as often as men. Many people living with MS are mothers, and this unpredictable, often disabling disease affects entire families.
Why carnations? Read the history of Mother’s Day and carnations.
Mandarin Restaurants Help End MS
Mandarin Restaurants, located throughout the Greater Toronto Area and beyond, purchased 35,000 carnations through the MS Carnation Campaign to hand out to customers over Mother’s Day weekend. Mandarin also lent its support to the MS Walk in Toronto, providing lunch/dinner gift certificates to 3,000 participants and sponsoring several lunch items at the event. Mandarin’s involvement will continue through the summer, when they will support the RONA MS Bike Tours as a key sponsor.
Thank You!
The MS Society thanks everyone who supported the campaign by selling flowers, hosting a sale, or buying a bouquet. Everybody loves flowers and every flower makes a difference!
Contact:
Darina Landa
MS Society of Canada
175 Bloor St. E
Suite 700, North Tower
Toronto, Ontario, Canada M4W 3R8
