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FOR IMMEDIATE RELEASE

MS Society announces media award winners

Toronto, June 26, 2009 - The Multiple Sclerosis Society of Canada is pleased to announce the winners of its annual John Alexander Media Awards. The print award was presented to Julie Bosman for the article Une complicité à toute épreuve, while the broadcast award was given to Jennifer Tryon for the story entitled Paediatric MS.

The media awards were established to honour John Alexander, a long-time volunteer with the MS Society and a veteran of the advertising world. It recognizes outstanding achievement in writing and broadcasting about multiple sclerosis and pays tribute to the late John Alexander’s contribution to increasing public awareness of MS in Canada.

Une complicité à toute épreuve focuses on how MS affects the family and its impact on children while dealing with a parent’s illness. It reveals the strong bond between TVA 22 heures’ Sophie Thibault and her mother Monique Larouche-Thibault, who had MS. The article appeared in Le lundi, a weekly women’s wellness magazine in May 2008.

Paediatric MS explores the cause of multiple sclerosis in children. It examines the possible reasons behind the alarming number of children who live with MS. GlobalTV aired the story in September 2008.

“The media awards give the MS Society an opportunity to recognize journalists who are playing a role in helping us end MS,” says Yves Savoie, president and chief executive officer of the MS Society of Canada. “The stories we see and hear promote MS awareness and fuel support for our mission. We extend gratitude to all who entered the competition this year and offer special congratulations to our winners.”

Entries for the 2009 awards are now being accepted. The eligibility period is from January 1, 2009 to December 31, 2009.  Submission deadline is on January 31, 2010. For more information, visit www.mssociety.ca/en/awards.htm.

About multiple sclerosis and the Multiple Sclerosis Society of Canada

Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. Please visit www.mssociety.ca or call 1-800-268-7582 to make a donation or for more information.

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Contact Information:
Stewart Wong
Senior Manager, Media and Public Relations
Multiple Sclerosis Society of Canada
Telephone: 416-967-3025
Email: stewart.wong@mssociety.ca
Line
Multiple Sclerosis Society of Canada
Toll free to reach the nearest regional office: 1 800 268-7582

To locate the MS Society office near you, please select your region:

E-mail: info@mssociety.ca
(Please provide your town and province in your e-mail)

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