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To recognize the contribution made by the late John Alexander in increasing public awareness of multiple sclerosis in Canada. The AwardsPrint Media Broadcast
Media Entries will be judged on their ability to provide the lay audience with a greater understanding of multiple sclerosis, medical research and how multiple sclerosis affects the lives of people with MS. Topics may include: progress in multiple sclerosis research, MS treatments, how a person or persons with MS and their families cope with the disease, activities of the Multiple Sclerosis Society of Canada, its divisions, chapters and/or volunteers. Rules for EntriesThere are two awards--one for newspaper or magazine writing, in either English or French, and the other in radio or television broadcasting, in either English or French. Entries in both categories will be judged for their excellence in bringing before the public the facts about multiple sclerosis. The 2009 award submissions are due on February 10, 2010 and must have been aired or published in general circulation media between January 1, 2009 and December 31, 2009. Entries may be a single story or program or a series and will be judged on the basis on which they were submitted. Print ads or broadcast PSAs will not be considered. Entries may be submitted by the individual writer or producer, or others on his or her behalf with permission of the writer or producer. MS Society chapters may submit entries, with permission of the writer or producer. A completed entry form must be submitted for each entry. [Download The Multiple Sclerosis John Alexander Media Awards entry form] Television entries must include a ½ inch VHS videotape of the program entry in its entirety. Date, station and place of broadcast must be shown. Original copies of newspaper or magazine articles are required. Submissions will not be returned. Entries cannot be submitted electronically. Winners will be judged by an independent panel of judges appointed by the Multiple Sclerosis Society of Canada. Decision of the judges will be final. The jury reserves the right to make co-awards in the case of a tie or to make no award if, in its opinion, none of the submissions is suitable. Permission may be sought by the MS Society to reproduce or publish entries in full or in part. Employees of the Multiple Sclerosis Society of Canada, its divisions, chapters and units are not eligible to enter. Entries must be submitted to Download The Multiple Sclerosis John Alexander Media Awards entry form About John AlexanderJohn Alexander, an MS Society volunteer until his death in 1990, was a veteran of the advertising world. He was an integral part of Vickers & Benson Advertising for 23 years and was involved in the creation of numerous memorable advertising campaigns. He also gave freely of his time and creative talents to the MS Society which helped raise its profile greatly.Mr. Alexander is also remembered for helping to organize the Canadian Children’s Foundation, which implemented the Kids Help Phone and the Ontario Centre for the Prevention of Child Abuse. He was a councilor for the Town of Caledon, Ontario, and a leader in the movement to preserve the Niagara Escarpment.  Multiple Sclerosis Society of Canada Toll free to reach the nearest regional office: 1 800 268-7582 To locate the MS Society office near you, please select your region: E-mail: info@mssociety.ca
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